These days Gift Cards are more preferred as compared to giving someone a specific gift. If you know that a friend of yours genuinely likes a particular brand then you can buy that friend a gift card for that brand on Birthday instead of any other gift.
That friend of yours can buy anything from that gift card and it will save your time too hence the advantages of gift cards are countless.
Following are a few Advantages of Gift cards:
1. They are a time saver
Sometimes you know that which brand someone likes but have no idea about the product details of that particular brand. In that case you can just buy a gift card of a particular brand and gift it to someone close who love the brand. That particular person can go to the shop and can buy any product from that particular brand.
2. Money can be saved
These days people expect more expensive gifts. But if you buy someone a gift card of their favorite brand then they’ll happily accept it even if the amount that the gift card holds is low. The person will be mora than happy to shop at that place no matter what the amount is.
3. Brand Awareness
If a new brand has been launched in market and it belongs to one of your friends or family then gift cards can be used to introduce this newly launched brand to different people of your circle. On receiving the gift card of a new brand in market, one will surely want to try the products.
After trying the products one will may like the products and will recommend the brand to other people too. The awareness of the new brand will spread easily in this way. Free gift cards can also be distributed in general public in order to create awareness of a new brand.
4. Safer to carry
If you intend to spend a large amount of money on a particular brand then buying gift cards of that particular brand will be much safer instead of carrying a huge amount of cash to the store. You’ll also have a track of the amount you have spent on that particular store.
5. Can be delivered via post
If you have a friend living far away and you want to send a gift for your friend. Then you can easily send a gift card of a particular brand. In this way your friend can easily shop from that particular brand whenever it’s feasible.
6. Increase in Sales
It has been observed worldwide that people while using their gift cards often spend more than the value of the gift card. This leads to increase in sales of a particular brand.
If the brand is newly launched then a gift card holder just for the sake of trying the attractive and new products will impulsively buy more products and will end up spending more. Sales of a new as well as any existing brand can increase due to gift cards.